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5 Ways To Turn Make Promotional Emails More Compatible With Mobile

email marketing

Mobile friendliness is key when it comes to modern digital marketing strategies because of how widely it is adopted throughout the world. When it comes to sending promotional emails, there’s a strong chance that the recipient opens them on mobiles when they are on the move. But issues with mobile compatibility can harm your digital marketing efforts because emails that don’t open properly are usually skipped and passed on – resulting in your content becoming redundant. Here are some tips for improving your mobile compatibility – or you could engage a Melbourne SEO company.

Keep The Subject Short And Simple

Keep in mind that mobiles have much smaller screens than laptops and desktops, so you need to write about subjects that read well without looking too text heavy. For this reason, you’ll want to ensure the subject line is short, concise and simple. Consider the following:

  • Consider the content of your promotional email and make sure the subject describes it.
  • Use short words and concise phrases to describe your email.
  • Use powerful words in the subject to compel readers to open the email.

Long subjects tend to get lost with readers because they simply don’t have the time or inclination when they are on the move. If you want your promotional email to resonate well with your audience, keep the article as short and on-point as possible.

Make Sure The Email Is Visually Appealing

When readers view emails on their mobile phones, they don’t want to look at text heavy, clumped or poorly formatted emails that are visually unpleasant. Consider the following to ensure you create a promotional email that is visually appealing for your audience:

  • Use single column templates with simple design and important points highlighted to create visual uniformity so it can be read by multiple people over multiple devices without any changes to the format.
  • Avoid using large images because most people may be viewing emails via mobile data where download speeds and data usage may be an issue – smaller images load faster and are easier to consume on mobile devices.
  • Choose a proper font size that is easily readable without being too big or too small for a mobile screen and make sure there is some contrast against the background screen – test it out on a mobile screen before you send an email blast to your audience.

Aesthetic appeal is just as important as your content when you create a promotional email as part of your digital marketing efforts because people tend to respond better to visual stimulation.

Make Sure Email Content Covers Key Messages Without Being Too Long

No one has the time to read long emails whether on a desktop or on a mobile. It’s even harder on a small mobile device, so it’s important that you pay close attention to what you write. Consider the following:

  • Use simple words and short sentences to keep readers engaged in a language they understand.
  • Make sure the content is punchy without being too dry, monotonous and elongated.
  • Avoid trying to over-explain your points – keep them simple and straightforward.
  • Choose just one or two messages to ensure readers get your points without getting lost.

Convenience for readers should be at the heart of the content you write. With concise content, your email is poised to get more views.

Ensure Noticeable Calls To Action

Every promotional email must have an objective, which means that you’ll want your reader to follow your call to action. To do this, the action must be noticeable and clear. Consider the following:

  • Make sure the call to action is distinct by using a different coloured font, a box or some other visual element to draw the eye towards it.
  • Write a clear call-to-action statement so the reader knows exactly what you’re looking for.
  • Make sure the call to action isn’t too long to keep the reader attentive.

The purpose of a call to action is to prompt your reader to click on the link so make sure it is noticeable and distinct.

Use Links Wisely

There is nothing wrong with using links to further explain the concepts of your promotional email. However, make sure you use them wisely by employing these ideas:

  • Avoid stacking links because it is easy to accidentally click on the wrong link when they are too close to each other which can end up being frustrating.
  • Make sure the links are relevant and add more value to your content or leave them out all together.
  • Try to use links within your website so readers are not re-directed to external pages.

Links can add tremendous value when used correctly for promotional emails.

Promotional emails can be a strong digital marketing strategy when employed using the right tactics for greater audience engagement.

Investment in stocks

If you got enough money in your bank account, it’s time you begin taking your steps towards investments. For beginners, it’s always confusing – because there are so many options available out there. One of the best options is starting to invest in share markets. But again, there are a lot of apprehensions. We’ve compiled a few things you can consider before investing in shares:

Get rid of the fear:
You must have had a lot of people advice you to start investing in shares. You must have seen a lot of them reaping benefits of the amounts they invested in stock market, and you must have also come across a lot who failed miserably in the share market. And even if you’re paranoid about stepping into the field, you need to get over it. You have to understand that investing in shares can work wonders for you. So brush away that fear.

Start small:
 You need to keep one simple thing in your head – you have not to invest every dime and penny you’ve earned in the shares! You can start investing small sums in the beginning until you get the hang of how the share market functions.  Investing everything in stocks is foolishness. Starting small will give you ample scope to start analyzing the market and taking smart, informed decisions. It’s just a matter of a few months or a year, once you get the hang of it, you’re set to go!

Simple rule:
When the market is down, purchase more number of shares. When the market is high, purchase a few shares. This rule will fetch you more returns. You will have more number of low priced shares in hand, and when the market surges, you make a tremendous amount of profit. But for this, you should also know which stocks to purchase. It’s not a hit and miss case here, if you miss, you may end up losing a lot.


Research well:
You may have opted for the services of an agency to take care of your portfolio, but it is essential that you know the market well too. No one is born with the knowledge of the share market – you have read newspapers, finance magazines and blogs to get to know the in and out of stock markets. There are many finance gurus out there, who have penned books on this topic – read them. You will get tips which you may not get otherwise.

The share market is just like a game – you emerge victorious when you get the knick-knacks of it! So don’t hesitate – get started!


Eating The Right Food to Help Fight Cancer

It’s hard to believe that food can be the medication we’ve all been staring right in the face but refuse to embrace.

For someone who are faced with cancer, for instance, thinking of eating themselves to optimal health, sounds ridiculous and risky to say the least, it has been proven, however, that there are many foods, on the more natural holistic side, which contributes to fighting cancer and contain cancer-fighting properties such as nutrients that fight of inflammation in our bodies.

If cancer can be described as the abnormal build-up of cells or even excess inflammation in the body, then consuming foods that fight inflammation would seem like the best way to go in fighting off or preventing the growth of cancer.

The Truth About Food

When it comes to the study of nutrition, there is a lot of information that doesn’t tell you that consuming an abundance of green vegetables, or superfood powders, will fight off or heal cancer. What it will tell you is that the more you consume and adapt to your lifestyle, diet and activity levels daily, the healthier your body will become. It allows your body to have lower levels of inflammation thus, or stop producing as much inflammation, as that which is present in the growth of cancer.


There is cancer research that shows the effectivity rates of consuming the right food, along with implementing a moderate amount of physical activity, as well as methods to prevent or lower stress, calm your mind and relieve tension from your body.

Something like Yoga practice, or acupuncture, sometimes combines, can help relieve the inflammation caused inside your body. Pairing such practices with the correct diet, which leans more towards plant-based, will help you maintain optimal health inside your body, which will ward off cancer, and is far better than any treatment, killing the cells, both good and bad, in your body.

Consume Colourful Foods

With both fruits and vegetables containing cancer-fighting nutrients, the more colour you add to your diet, the bigger effect it would have on your body, inducing its healing properties.

Brighter colors thus contain higher levels of nutrients. Consuming the right fruits and vegetables will also help you lose weight, which usually sits around your colon, esophagus and kidneys, which contributes to cancers associated with these organs.

Vitamins and Minerals

There are certain vitamins and minerals that, if consumed in larger quantities, will help fight cancer more effectively. These include vitamin B, which will help fight the rectum, colon and breast cancers. High levels of this vitamin can be found in whole wheat products, orange juice, strawberries and melons.

Consuming folate-rich foods, such as beans, leafy green vegetables and sunflower seeds, will also be absorbed more effectively by your body, than any supplement containing it.

Say No to Processed Foods

Now, everybody likes a good 800 caloric dense burger and fries. Not to mention the 500 caloric kiddie’s milkshake you chose instead of the big one because you’d like to save on calories, but you must quit it.

If you have cancer, you need a drastic lifestyle change, to be able to heal. If you don’t have cancer, you must adjust your diet and lifestyle to be able to prevent cancers, as well as other related health risks and illnesses.

Top Cancer-Fighting Foods

  • Tomatoes
  • Green tea
  • Grapes
  • Beans and legumes
  • Cruciferous vegetables (cauliflower, broccoli, brussels sprouts, cabbage, kale and bok choy).
  • Spinach and Water Cress
  • Turmeric
  • Berries

Drinking Water for Your Skin

Consuming water daily is a challenge. Unfortunately, drinking more water aids in weight loss increases the health of your organs, metabolism and overall function of your body, as well as your skin.

When dermatologists and beauty experts get asked what the key to better skin is, they always respond with the simple answer, which is to consume more water.

Water is thus the number one key having the best looking, best feeling, hydrated and impurity-free skin. While some might think this to be a myth, let’s debunk it quickly.

Why Drink Water?

Drinking water does wonders for your skin, amongst anything else in your body. Not only is it good for your health in general, but it aids in digestion, the circulation of nutrition throughout your body, and helps the vitamins, antioxidants, and minerals that you consume, to be transported through your body faster, leaving your body in an optimal state of health.

Drinking plenty of water can even make you look younger and is also considered to be the most effective treatment against anti-ageing. Apart from hydrating your skin, it will also leave your skin soft and glowing, as well as reduce wrinkles, which is something everybody would like to get rid of altogether.

The Importance of Drinking Water for Your Skin

Since your skin, cells, organs and tissues, need water to stay hydrated, drinking more water will allow it to be less resilient against symptoms such as having dry or flaky skin, along with reducing your wrinkles.

Due to water being lost through your skin, through perspiration, as well as throughout your body, through your metabolism, it is necessary to drink a lot of water.

It is important to remember that there are more ways to consume water than just drinking it. One can also consume it by eating water-dense fruits, or instead of drinking it in its natural form, also add fruit, herbs and spices to water, to allow for it to taste better.

Combining water with fruits, for instance, will allow for far more benefits than you could ever imagine. Not only will it help you consume more water, but the antioxidants in the fruit will add to the health of your skin too.
It is recommended that one drinks 2 litres of water per day, which is generally 8 glasses of water. If you can drink more, such as anything up to 4 litres of water, you’ll be able to reap the benefits thereof even more.


4 Reasons Why Your Skin Needs More Water

1. Water prevents ageing, and it’s free.
2. Drinking more water will help flush out toxins, improve your metabolism and digestive system and as a result, leave your skin glowing more than ever before.
3. Water increases the elasticity of your skin, which allows for nutrients to circulate better to your skin cells.
4. Water maintains your skins pH balance, which helps to maintain healthier skin, which keeps your acne and skin impurities at bay.


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